UltraViolet, Hollywood’s great shining hope for getting customers to purchase movies that come with cloud-based digital copies, seems to finally be picking up a bit of steam. The service has reached 3 million registered accounts and more than 6,000 compatible titles.
Mitch Singer, the president of the Digital Entertainment Content Ecosystem (DECE) consortium behind UltraViolet, says that his group is working with many marquee retailers such as Best Buy to get on board the UltraViolet train.
Said Singer:
“We’re talking to everybody . . . We do expect additional retailers to come on board by the end of the year.
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UltraViolet stumbled out of the gate because of poor consumer understanding of the service and an overly complicated registration process. Perhaps DECE is starting to get its act together as UltraViolet starts to resonate with consumers.
Have you purchased and used an UltraViolet-enabled film, Insiders? What was your experience, if so?
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[via Home Media Magazine]
UGH! UV is a nightmare… specific apps, multi level sign ups…I have had a easier time @ the Dentist. And had a better taste in my mouth afterwords.
Think TSA meets the cable company.
There have been so many changes to the faqs and otherwise on the UV website, it makes me wonder what they are trying to hide.
From what is being delivered to us so far tells me they want to control our ownership of our purchases. UV doesn’t let us own anything… it is an overglorified rental.
Even walmarts disc to digital is a big lie. They claim that if you bring your DVD or Blu-ray they will convert it and transfer it to your device.. the TRUTH is: THERE IS NO CONVERSION PROCESS…all they do is sign you up for UV.. and only if your movie is available for streaming through UV, can you access it… if your movie isn’t available, you’re out of luck.
I think the numbers they are counting are the number of Blu-rays sold with UV, not the amount of actual users. There are TONS and TONS of incredibly bad reviews on amazon with ANY movie that has been sold with this UV garbage so far.
I refuse to buy another movie that comes with this blatant attempt to turn our ownership of movies to their controlled rental service.
It needs to go away.. FAST.
I have to agree with Bart’s assessment. The fact that the top “Sherlock Holmes: Game of Shadows” review on Amazon is mostly about UltraViolet is telling. Movie distributors seem to be wanting to force consumers to have to stream all their content rather than allowing it to reside on their local clients (computers, and other personal devices such as pads, netbooks, and smart phones). This is bad news for travelers on flights where mobile communication is prohibited, or anywhere you might encounter poor or no signal. Even then, relying on your data plan to stream the movie may cost you more than it’s actually worth.
I just purchased the movie I mentioned, and had to leave a comment here based on the poor experience I received. The instructions in the Bluray case were pretty simple: Go to ultraviolet.flixster.com/sherlockholmes2 and register that way.
I had to create a Flixster and Ultraviolet account. Supposedly, these two accounts are supposed to “talk” to each other, but when attempting to link both accounts, I receive an error stating that the Ultraviolet account hasn’t been activated. I can assure you, I followed the activation process successfully.
So I tried searching for the digital movie on Ultraviolet’s web site, and encountered this: “We encountered an unexpected error, sorry for the inconvenience. Please try again.”
Although I was finally able to resolve the problem by unlinking from Flixster and re-linking again, I can’t say I’m very impressed with this latest hassle. My advice to consumers: Stay away from Bluray or DVDs that promise a “digital version” through Ultraviolet’s service. That, or DO NOT expect to get anything like a “digital version” of the movie, as advertised. You’ll be wasting your money if you’re hoping to watch the film on your mobile device.