UltraViolet, Hollywood’s most recent effort to keep consumers interested in purchasing physical media, may not be getting the warm reception its backers had hoped for. Technology site GigaOM has been tracking consumer response to the new format, and the results aren’t pretty.
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According to GigaOM, many consumers have taken to review sites such as Amazon to complain about the technology.
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One gripe from many reviewers is UltraViolet’s lack of compatibility with Apple’s iPad, which is a very popular device for personal video viewing.
A spokesperson for DECE, the consortium behind UltraViolet, says that the format is a work in progress and consumers need to be patient:
“The development process for creating a breakthrough new media ecosystem, such as UltraViolet, is an ongoing one. DECE is actively involved in overseeing UltraViolet’s gradual rollout driven by individual companies, who are working tirelessly to address consumers’ concerns to ensure the most enjoyable, user-friendly digital home entertainment experience possible.”
Have you purchased an UltraViolet-enabled movie and tried the new technology yet, Insiders? If so, what has your experience been like? If you haven’t tried UltraViolet yet do you plan to?
(via GigaOM)
haven’t tried it, don’t ever intend to. yet another fail by an industry with no clue how to find a new business model with 2 hands. “hey… instead of working with existing media & formats, let’s invent something totally new that will take forever to roll out & will frustrate customers completely! but hey, we will give it a super special name ‘ultraviolet’, cuz that is all you need to have a product failure, not fail!!!!!” <- IDIOTS!
I do not believe the real intention behind uv is to get (keep) consumers interested in purchasing media. I believe the real push is (may not be obvious yet) to get them hooked on viewing material online… and then eventually stop releasing any physical media. After all, why sell a dvd than can be re-sold legally. If they sell you a “license to view”, you can’t re-sell that license when you’re tired of the movie.
Problem is, I think enough consumers have been burned by too many music companies that sold music and then decided it there wasn’t enough profit. They shut down their services and people then lost access to their collections. (Maybe not right away, but if they didn’t burn them to CD – even if they were allowed to), when they upgraded or their system crashed all of their purchased music would have been lost.
I have NO intention of investing in any kind of format that restricts when I can play music/video when I want to. I will buy a physical disk or NOTHING.
Well as with any new technology soon someone will find a way to decrypt the licences and share them with others. I think as long as there are people there will be people sucussfully cracking the security.
It’s a hard sell when I can buy a BlueRay/DVD/DigitalCopy disc that plays on any device and downloads through iTunes. How, exactly, is UV going to compete with that in any real form?
Here’s the issue — Apple dominates the market and everybody wants a piece of the pie. Problem is that we consumers don’t want to have 10 different services that all compete. I have several iOS devices and UV won’t play on any of them. Seriously? What type of game-plan is that? “We’re working on it” cannot be taken with anything but contempt. “Oh yeah, we forgot to embrace the most popular format. Oops, we’re working on it”.
first I heard of it ,what is it?
Here is a thing from the Wall St Journal, which sounds completely awesome to me.
http://online.wsj.com/video/ultraviolet-puts-movies-in-the-cloud/58D6DB3C-431B-4044-A527-6872F670F77C.html
Are you kidding? He barely made it through his halfa– explanation…. not to mention, an extremely biased explanation. He sounded like an ad to push UV. “I don’t buy discs” “It was surprising easy,” “all the other services can’t do what UV does”…it’s the future”….C’mon. All he was missing was the “UV Rules” t-shirt.
Meanwhile, UV is so great that he bought the same movie on blu and on both amazon and itunes? Yea.
If it was that great and easy, why didn’t he just grab his iPad and show it streaming?
After reading the comments, I’d have to agree w/ Jack’s [visitor] comments. I’d need to have a physical disc that I own and is safe for me to spend my money.
I recently bought green lantern and it came with the ultraviolet copy. Besides having to have a flixster account you need a ultraviolet account as well. I then tried to watch it on my iPhone 3GS through the flixster app and it says video is not supported. What a waste of time. Gimme digital copy any day.
I agree with Pratt! I also bought Green Lantern. In addition, it took me almost an hour to create flixster and UV accounts as their websites were a bit confusing and kept linking back and forth to each other (hard to tell which site I was on). When I finally got my accounts set up, I got an error when I tried to enter my code. After an email to support, they quickly resolved it. Only to get the “video not supported” on my iPhone. What a waste of an evening…
I don’t intend to try it unless I absolutely can not avoid it because it has become popular and ubiquitous.
hmm ..having the movie industry keep tabs of all your purchases and making you watch their movie through their portal only is a very bad idea I hope they crash and burn like Netflix………….
Not everyone on earth owns an i-device. I, for one, do not own anything by apple. I’m not sold on the hype, nor do I want to be forced to buy/download from one source (itunes). Sorry, but the world does *NOT* revolve around apple. Get over it.
I spend a majority of my (non-work) time on a laptop that runs linux. I can pretty much download and listen to/view any kind of media in almost every format. Do I still buy dvd’s/blu-ray’s? you betcha. I also stream netflix on my blu-ray player. If I like a movie, I’ll buy it. Otherwise, I’ll just watch it on netflix.