It started out in a storm of scorn, but UltraViolet, the the cloud-based, “buy once, play anywhere” licensing system, seems to be gaining traction. The claim comes from the Digital Entertainment Content Ecosystem (DECE), the consortium behind UltraViolet.
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The DECE claims that UltraViolet-enabled movie titles now number nearly 9,000, and that there are about 11 million consumer UV accounts.
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Mark Teitell, GM and executive director for the DECE, says the system’s continual enhancements are breaking down consumer entry barriers:
“[Consumer tech support] problems have gone down very pronouncedly in the last six to nine months as we’ve rolled out improvements . . . We’d love it to be zero, but it’s [hit] a pretty low and manageable pace right now.”
Teitell also says that the system is gaining critical mass and momentum as it prepares to launch in more countries this year:
“It means we have a bigger base, where best practices can be shared, and it also means we have more companies that are taking a shot to innovate . . . The rest of the year, and into 2014, will be an exciting time to look back and say, ‘We did a lot in the past 18 months or so,’”
Do you ever make use of the UltraViolet features on the movies you buy?
[via Home Media Magazine]
I have noticed that more titles have ultraviolet and they now allow HD download which was a big reason I had felt like I was starting to think this might be a good thing, where as i felt eh about the SD before. While there are still a few titles you are forced to due on itunes, I try to only due Amazon and UltraViolet now for my digital as I don’t want to log into too many different sites to see my collection
I never buy DVD or bluray movies.
I wonder how many of those 11 million accounts have bought movies other than the ones that come free with Bluray disks. I certainly wouldn’t “buy” anything with DRM. All of these services will shut down eventually, taking the customer’s purchases with them.
Never used it and don’t plan on it.
I setup a UV account but they won’t play on my phone!!! I have an HTC Sensation 4G and it says it’s incompatible. It plays any of the streaming services like Netflix and Crackle, or You tube. WTF? I guess Hollywood is afraid I will “Steal” their precious movie somehow.
What a joke!
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