Watchers of connected TV prefer their content free, it would seem. Frank N. Magid Assoc., on behalf of online marketing company YuMe, has released the results of a survey conducted among users of internet-connected televisions. Among the survey’s interesting findings is that connected TV consumers prefer free, ad-supported content over subscription video-on-demand.
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According to the survey, 42 percent of respondents said they preferred a free, ad-supported viewing experience when viewing television programming and 38 percent preferred the subscription model. When it came to online movie viewing, however, the results were reversed, with 42 percent of respondents preferring SVOD and 38 preferring ads.
Among apps used for watching content, Netflix and YouTube were the most popular by far, with Hulu and Amazon Instant Video trailing behind.
Other interesting findings from the survey include the following:
“45% of users connect their TVs to the Internet via multiple devices, and 55% use a standalone game console, Blu-ray Disc player (34%), smart TV (28%), or media player/set-top box (25%).
About 31% of respondents stream movies from the Internet several times a month compared to 23% on a daily basis and 19% once a week. For TV shows, 29% stream episodic programming several times a month compared to 25% daily and 16% once a week.
Connected TV is an alternative way to watch TV shows and movies.
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Most viewers do this to relax (48%) when “there is nothing on TV” (49%). They also rely on connected TV to catch up on missed episodes (43%) of their favorite shows and watch a specific movie (40%).”
The Allure to it would be that it’s always available and you don’t have to budget in another monthly subsciption. I would be more open to it if they didn’t edit out anything on movies. It’s paying for something and still having ads is the problem I would have. I would never pay for Hulu and watch ads, that’s crzy, if Netflix started ads I would cancel in a second. That’s why I own a DVR, so I can watch everything I want in the limited time I have during the week. If they started making it so you can’t skip ads, I’d want a discount because I view things as one or the other. If they claim I need to do both to make the product affordable then I will go back to just rentals and buying what I want. In the end it comes down to the content itself. There are sites like crackle that do this already that I never use really because of content. If newer and more popular content is on a tv app easy to view with ads, I’d definitely consider it. Quality needs to be there though. I get tired of my “up to 15 Mbps” which is really much slower and lots of buffer, then the quality is no where near HD, makes me go running to my Blu-rays and HD channels on Directv most of the time. So Content and Image Quality. Work those out and it will work.