Redbox continues to expand its online presence even as its physical kiosk footprint growth begins to slow a bit. In an attempt to grab new customers from third-party sites, Redbox launched its first affiliate marketing program today.
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Affiliate marketing works by rewarding third-party websites with a commission each time a visitor clicks on a Redbox ad and reserves a rental or purchases a gift card. Website owners can visit www.redbox.com/affiliates to learn more about the program and to join it.

Mark Achler, SVP of new business, innovation and strategy at Redbox, said the following about the new program:

“Affiliate marketing is the next logical next step for Redbox, as it aligns nicely with our interactive marketing platform . . . This platform will benefit consumers as they can now gain more exposure to the new-release titles they want.”

Is this a smart marketing move by Redbox, Insiders? Why do you think Redbox waited until now to implement an affiliate marketing program?
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[via Home Media Magazine]