UltraViolet, the long awaited and recently launched “cloud” format, has an uphill battle ahead as it attempts to earn its way into consumers’ hearts and wallets. A panel of entertainment and electronics industry members at the Digital Hollywood conference said today that the video anywhere platform needs to set itself apart in its crowded market if it wants to survive.
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Commentary from a few panel members on UltraViolet:
Adam Powers, VP of technology at Rovi Corp.
“When the studios did DVD, it was CD with video. With Blu-ray it was DVD in high-def .
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. . With UltraViolet [there’s no comparison]. At the end of the day, consumers are going to decide if it’s valuable to them or not. There is that risk of putting it out there and consumers saying they’re not interested in the value proposition.”
Jason Spivak, SVP of worldwide digital distribution for Sony Pictures Home Entertainment
“It’s an important distinction that UltraViolet isn’t a service. It’s a product, maybe a product enhancement,”
Sapth Sholingaparum, VP of product management for Deluxe Digital Studios
“Consumers may ask, ‘Why is it different from Netflix; why is it different from Apple? It’s a long-term benefit . . . In the short term, it’s going to be a challenge to differentiate itself . . . My hope is there isn’t much buzz about UltraViolet in 2013, because it’s already a household name by then,”
Your turn to weigh in, Insiders. Do you think UltraViolet will be able to distinguish itself sufficiently from its competitors in a reasonable amount of time and become the success its backers hope it will be?
(via Home Media Magazine)
We don’t trust hollywood, that’s the problem. We don’t trust that they will keep these titles available in the cloud forever. We know they won’t actually because we’ve been through it all before. They simply need to give up and put this back in the hands of Amazon, Best Buy, and others who we trust slightly more.
Pretty much anything short of a court order stating that we get a full refund on purchased product when the cloud is turned off is not enough. I’m not a litigious person or a fan of the nanny state but how else do you get beyond the trust issue?
Oooo, this proves the even the VPs don’t know what is really going on…or they are hiding the truth.
When I first heard about UV, I researched it. There was no solid info one way or the other on what it really was and how to use it…until I literally read the terms printed on the back of the GL Blu ray combo box.
UV is a cloud-esque streaming service that you join when you register and activate the code that is included in the blu ray combo pack. Every code you enter adds that movie to your online Queue. (They’re calling it “your collection”, but you don’t really own anything.)
You have one year to register the code given, then you can stream that movie to your devices for free. (The UV website shows viewing on smartphone, tablet and laptop.)
If you do not register the code within the 1st year, it expires and you will have to purchase a new code.
The purchased code is then good for 3 years, then it expires and you will have to re-purchase it.
It seems to be another ploy to remove us from owning a physical product, but continue to charge us.
Are you talking about the code being good for 3 years that you buy only or also the codes that you get with movies. That doesn’t sound good.
What it really seems to boil down to is that Hollywood is converting us from buying to renting. I say renting and not licensing because the time constraints. If I still want to watch a VHS tape of Star Wars I can. Legally I own it. Lucas has lost income because I haven’t purchased the myriad of Laserdiscs, DVDs, and Blu-Rays that were later released. Under the new system I would have been forced to do so.
This is more like the Divx experiment but on a longer term. Divx was dvd that self destructed after a given time.