Though it’s just a few years old, online video streamer Hulu has quickly worked its way up the ranks. Last month, the upstart site surpassed venerable Yahoo to become the second largest online video site after YouTube.
Hulu, a joint venture of Disney (ABC), News Corp.
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(Fox), and NBC Universal, garnered 887 million video video views in May, surpassing Yahoo’s 845 million, according to comScore. Even more impressively, Hulu topped online leader YouTube in the number of ads delivered, churning out 1.6 billion compared to the latter’s 1.4 billion.
The average Hulu viewer watched 55.5 ad spots in may, compared to just 18.
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6 for the average YouTube user. With Hulu’s much smaller overall unique viewership , these numbers bode well for its future growth.
What do you think about Hulu, and do you find yourself spending more time on the video site these days?
[via Home Media Magazine]
Hulu is ok.. I watch a few things on it for free…
we basically use hulu as our DVR – don’t have cable any more as a netflix/hulu combo is way, WAY cheaper. used to record via VCR, but a couple of our over-the-air channels are pretty spotty reception-wise, so overall just easier to pay $8 a month for hulu. I can’t believe, though, that fox is a part owner?? it took FOREVER for hulu to secure the rights to stream Fringe over the TV (rather than just online)!!
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