TGIF! Every week on “Freebie Friday”, we offer our readers an opportunity to win free prizes. This week, you have a chance to win a free copy of a DVD or Blu-ray of your choice, just by answering a fun question.
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Universal and Comcast are planning on charging $60 for premium video-on-demand (VOD) rentals of the upcoming Eddie Murphy movie, Tower Heist. For many consumers, sixty bucks seems like an outrageous amount to pay for the privilege of watching a movie at home a few weeks after it hits theaters.
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To enter this week’s giveaway, simply answer the following question in the comments section below:
What is the price you would be willing to pay for premium VOD?
How much is watching a recently released theatrical movie at home worth to you? $10? $20? Nada? We want to know what price point you think would be reasonable for studios and cable companies to charge.
On Monday the 10th, we will randomly select a winner from the submitted comments. The winner will receive a free DVD or Blu-ray copy of a movie of their choice. Multiple comments will disqualify you, so please respond just once.
Good luck, Insiders!
10/10/11 UPDATE
Congratulations to Andrea, our winner. We’ll be in touch shortly about your prize!
Absolutely no more than $10. I can’t imagine anyone would pay that much to watch a movie at home!! $60 is just highway robbery in my opinion. No movie is worth that much, I don’t care who’s in it. If it was something I really wanted to watch, I’d go see it in the theatre for the Matinee price, or just wait a few months for it to come out on DVD and either rent it or buy it…and I doubt that movie on DVD would cost $60, either!
I think 8.00 is fair 2.00 off for the gas I would save driving to the theatre round trip..1.00 off for sitting in my own seat and 1.00 more off for not having to fight for a parking spot . they woyld make more money to sell it cheaper than theatres as people would stay home..just like netflix made serious bank cause people did not want to drive to rent a video..after a long week of work, people want to kick back and not run out..seriously what kind of quality date do u get at the theatre? id much rather have my own sounds and smells around me ;) but definately not for more than 10.00 8.00 would intice me even more…they should start low and see how many tjey hook…
I would not pay $60 for a new release at home. I see this as a failure for VOD. I quit going to theatre because that’s too expensive. At home from Redbox is the way to go.
I would not pay more than $10.00.
I would say wait until Redbox and $1.06 would be my final answer!!!
I wouldn’t pay more than 5 dollars for VOD. If they want $60 for it they are off their rockers. I can take my family of 3 to the theater and get drinks and popcorn for about $60. And that isn’t a roach theater, that is Hollywood Theaters.
I would pay no more than waiting for redbox to have the movie a.nd renting it there
I would wait for rhe movie to come to redbox if I loved the movie maybe iwould buy it for ten dollars.
I would pay $1.50 but I do and have payed $5 from my cable company
It depends on what you mean by VOD. The $60 threshold doesn’t make any sense in any world. The studios, when they send a movie to a theater, get a percentage of the box office and the theaters rely on concessions to make up the back-end until a movie has been out for x-weeks as they get more of the box office, typically, each week. That’s how I understand things anyways.
When they release a movie on DVD it typically costs between $15-20 USD to buy right out and the studios don’t keep all that money either as off the top the store is getting the disc for about 40% off and so on and so forth.
With VOD you have zero distribution costs and only have server and bandwidth space which costs relatively nothing. No shipping, no printing, no disc burning, no nothing. Outside of advertising you just have to keep the files available for download and viewing (streaming).
That being said it shouldn’t ever cost more than a physical copy to own and should cost substantially less to rent. If a movie is only good for 24-48 hours I’m not going to spend a premium price when I can just, for less money, buy the disc and resell it if it sucks.
The only way a premium (I’d say more than $2-5 to rent, $10 to own) makes sense is if there is no other way to get the content. No rentals. No Netflix. No Hulu. No Amazon. No DVDs. No BlueRays. No Nothing. You charge (read: gouge) a market when people have no other choice but to pay your asking price.
When the sheer number of movies both domestically and internationally keeps growing each year (meaning more competition for my dollars) and the quality keeps getting better for low-budgets (and independents) while remaining mostly stagnant for major studio films (outside of the rare “Inception” most movies pale in effects to T2 which is almost 20 years old), there is no reason studios can expect people to really suck into ripoff prices.
Lets me honest. VOD (or Pay-Per-View) can pull a premium because guys pay $50+ for UFC/WWE/Boxing and then have 10 friends over to split the cost. You’re not going to do that with the potentially next “Pluto Nash” and if the copyright that’s in front of DVDs stays the same for VOD, it’d be illegal to have those parties regardless.
Sorry studios, you’re overvaluing your product currently and the prices need to go down, not up.
Summary — $1-5 to rent (depending on quality SD/HD) and no more than $3-10 to own. It should also be time-based. The first 6 months should be higher, 6-12 slightly less, more than 12 even less. Buy X-Movie for 5$ today, 3$ in 6-months, 2.50$ in a year (unless it sells well enough consistently to maintain a premium price).
(EDIT) Further — Just because a movie is available around the time it is in theaters doesn’t mean it’s worth that premium. I won’t pay $59.99 to watch a movie at home when I can pay half to see it on the big screen and 25% if a catch a matinee the day it comes out.
If I could legally have a party for the movie and watch it the day it came out we might, on a rare occasion, have a potential here and there but that’s a Harry Potter / Batman scenario, not a hope-for-the-best-shlock-Eddie-Murphy scenario.
Probably nothing…If its too important to wait for the dvd release my girls will want to see it immediately…they even go to midnight showings…if we don’t have to see it immediately, we’ll just wait.
I would not pay more than $5.00 for vod.
I would pay $5.00
I can’t imagine paying for anything I’m ALREADY paying the cable company to deliver but maybe a dollar for something special. The provider who makes VOD free will get MY business !
Absolutely not $20. Must be $10 or less
id say no more than 10 bucks. we are in a recession, and people do have other responsibilities to pay for.
3-6 dollars is all for seeing movies early
I would not pay more than $5.00..that is a ridiculous price to watch a movie!!!!
Nothing. I don’t even have cable.
$60.00 ? ….pretty far out of the ball park ! Think it might only increase bootlegging…..I wouldn’t pay any premium to see it on a tv set….only for the big screen experience.
I would pay 5 bucks. No more. Its not like you’re going to a theater to watch it, so 5 bucks is good.
I would only pay $5 at the most. More than likely, I’d wait for it to come out on Redbox, use a freebie code, and pay nothing!
I would not pay more than the cost of a theater ticket and most likely would wait for it to come out on Redbox. I actually enjoy going to the theater to see the movie.
I agree with the opinion expressed by the majority of respondents $5-$10 at the most for VOD. There are very few movies coming out lately that I had to see that desperately.
Somewhere between 8 and 10 dollars.
Evidently their execs are still making millions and need more $$$;cause anyone willing to pay more than around $10 for this feature is not feeling any squeeze in this recession.
I’m with JoeZilch on this one… $5 for a rental, even if it is the first day of release. That is $5 with very little overhead. I doubt that the $8.50 going rate for a matinee at the local theater is giving them that much net. And if they are assuming that more than one person is watching the movie and therefore they should be charging more, than like Joe said they should make it legal. Not that I think John Doe down the street will ever get busted for hosting viewing parties with his friends and splitting the cost. But you never know!
Now all we need is “Weird” Al to write a song about this… LOL!
Maybe 5.00 dollars Though if I missed it in the movies and I usally do. I would wait for the DVD and rent it for $1. If I really like the movie then I would buy it for a lot cheaper than $60.
$4
Iwould not get VOD, because redbox takes care of my needs. So I would say the same price you charge, $1.00+Tax!!!
The concenience is nice, but not at the price mentioned above. Only a few people could afford to pay $60. $8.99 would be a fair price.
I definitely wouldn’t pay no more than $10. You’re already paying for your own electricity, internet, food, and drinks in the privacy of your own home. $10 is just a convenience fee. Anything more, and they are seriously getting over on you. Patience is virtue and can ultimately save money, especially if they want to charge $60 on a new release movie. Just wait a little bit and you can pay for it on Redbox, for much cheaper!
I would have to say $20.00. That is close to the price of tickets for two people where I live. $60.00 is entirely too much I would spend way less than that going to the movies.
I wouldn’t pay more than $10-15 for a vod. I really enjoy them but that is the most I would ever pay for one.
I would pay no more than $8.00, it’s not that serious
I’d pay $3.
I love his movies and all but with the economy and everything else I would wait for it to come out on dvd so that I could watch it then for a dollar from redbox. Thanks redbox. I see no reason to spend money to see something so soon when I could spend a dollar to see it just a little later then everyone else at least I will get to watch it.
7.99 with actual blu ray quality
Going to the movies is something I do once a month with my girlfriends why would I want to give it up. For me it is my night out as it is for others. I get the comforts of home aspect, however the movie theater here charges $9 to see a movie. Our theater ran a special this year a extra large bucket (plastic) of popcorn for $15. We bring back the bucket they fill it for $2.50. A large soda has free refills and cost around $7. Now ad that all up with $5 in gas and it still is not what they are thinking of charging.
The way I see this is it going to cost me more and take away my one night out a month, why would I want to do that?
If you want a product to sell you need one people want. It needs to be something people are not wanting to wait to see.
I would not pay that kind of money to watch even a new release at home. ridiculous!
$10 would be the maximum i would pay! no if ands or buts about it. then i would record it on dvr…so i could watch it as many times as wanted…just as a dvd.
I would pay up to $7 if it’s something I really wanted to see.