Hollywood’s long-awaited video anywhere platform made its debut today with the DVD and Blu-ray release of Horrible Bosses. By purchasing the movie, consumers gain access to a digital copy of the film that can be accessed on many electronic devices through Warner’s Flixster site.
The UltraViolet “cloud” digital copy differs from digital copies that have previously been included with movies because it can be streamed to multiple devices without taking up valuable memory space.
Mark Teitell, general manager and executive director of the Digital Entertainment Content Ecosystem (the consortium backing UltraViolet) said the following about the new offering:
“When you buy ‘Horrible Bosses’ you will have a set of rights that far exceeds those that you had with the Blu-ray you bought yesterday,”
First-time users may find UltraViolet’s startup process a bit cumbersome, as Flixster and UltraViolet accounts need to be opened, then linked together. A 12-digit redemption code from the physical disc purchase then needs to be entered.
Teitell, however, believes that the inconveniences involved with accessing UltraViolet titles are exaggerated:
“I think members of the press are slightly overblowing how much education is required . . . This is like creating a free email account and pressing play on a streaming video.
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It’s substantially simpler that what’s been written.”
Future iterations of UltraViolet will allow consumers to buy digital copies of titles through online retailers, but for now, the service is firmly rooted in physical media purchases.
Which brings us to the big sticking point of the service: consumers still have to buy movies.
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With consumer preferences strongly shifting away from movie purchases over the last few years, is UltraViolet going to take off like the studios hope?
(via The Wrap)
Yes, fewer people are buying movies today. The point of this is not to turn that around, which is probably not possible anyway. But for those people who do prefer to purchase their movies (and yes they aren’t a huge percent of the population, but they’re a very important percent of the revenue — like the 80/20 rule), UltraViolet gives them a bridge to digital distribution which was sorely lacking in the past.
Not going to be successful. People have already been burned by companies who “sell” them a product (music), then decide it’s not profitable and shut it down. At first it sounds like this will basically be “free” once you pay through the nose for a physical copy. When they open it up to purchase the “digital copy” you won’t own it, just the ability to stream it until they feel it’s not profitable and shut it down.
How many titles on netflix appear and then disappear on a regular basis? It’s because the studios decide they no longer want you to watch the movie.
It’s not for me.
Not to mention that you have to be tethered to the internet to watch it, too. Kind of a pain for something you’ve already bought.
I’m also waiting for the blackout dates to occur. You “own” Amazon content also but if the studio signs a big enough deal they reserve the right to revoke digital rights in favor of letting a premium channel have it. It makes no sense, but it happens (less now than in the past however.)
You don’t own anything that you can’t store yourself. If they gave me cloud space that I control then maybe. The sad thing is people were willing to trust them with Amazon but people are so used to Hollywood screwing them they’ve pretty much doomed this already.
If you are a DVD collector the best investment would be to backup your collection with Dvdfab or any other software that’ll rip a movie to a hard drive. Once you have the movie ripped to the hard drive you can manipulate the data to any format that will play on any device without being locked to the internet. It’s getting to the point where there is no need to play a hard copy any more.
Yes!
It seems to me this format is intended to boost Blu-ray sales (DVD is going away) and keep profits up. With more flexibility for streaming it may be a hit, but I don’t see people flocking to streaming unlimited internet on their mobile device yet. Kevin Spacey is such a good actor for Dave Harkin because he is so scary and mean. I thought for sure that Harkin was going to die though when he touched the peanut butter but when Dale was stabbing him with the epi pen and I was laughing so hard. Charlie Day does a great job when he’s high too. I am always looking for the movie I missed in the theater as I am an avid movie watcher but what I like about Blockbuster is that I can always find movies not only rare but 28 days before other movie services. Not only that but the Blockbuster Movie Pass from DISH Network that is free for new customers gives me one bill from DISH, over 100,000 movies plus games, streaming and I also get 20 movie channels on my DISH employee account as a current customer for only $10 a month. Next on my queue is Bad Teacher and I don’t have to pay extra for mail to my home, or Blue-ray.
Until I don’t have to buy the disc, this service is worthless for me. I won’t even sign up for it.
This delivery service does not meet up to user expectations…. For my use, I can’t always be tethered to the internet, to stream these movies. I would much prefer to put into iTunes and be able to move to my iPhone or iPad and watch there. So far it is not capable of that. Unless someone actually knows more about this??? Please share. I DO NOT RECOMMEND ULTRAVIOLET DIGITAL COPY at this time.
The Warner Bros Movie: Green Lantern. Is the movie that has turned me sour to Warner Bros. and their BAD decisions.
I rent only blu-ray for movies like Iron Man, Avatar…. for dramas dvd’s will due. I do not feel the quality is there for streaming movies. Especially the sound. The quality of HD cable is better than dvd but blu-ray is better than hd cable. I prefer to own the disc
There is a convenience to be able to stream, but I like having the media as a backup if the internet is out. And like others have said, I don’t trust Hollywood. They are more interested in Profit, and not in serving their customers.