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The slow downward spiral of the DVD has been well-chronicled on this and other websites. The parallel story to DVD’s decline is the rising share of the physical disc market commanded by Blu-ray.

In the week ending October 8, BD recorded its best week ever compared with DVD, bringing in more than 40% of total disc revenue. The week, which was driven by strong sales of The Lion King and Fast Five, saw the highest BD sales of any week outside Black Friday or the Christmas shopping season.

Blu-ray’s overall market share has steadily increased, rising to 35% in the last year alone.

As good as this news is for Blu-ray proponents, here’s the big question: is taking market share away from the DVD going to be enough to ensure BD’s long-term success? Have you shifted over to buying Blu-rays instead of DVDs, Insiders?

(via Home Media Magazine)

 

872 Responses to “Blu-ray Disc Grabs Record Amount of Market Share from DVD”

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