Is it the Redbox effect? Kung Fu Panda 2 DVD and Blu-ray disc sales are stuck in first gear, but the title is renting at full speed. BTIG analyst Richard Greenfield thinks that the simultaneous availability of the title at Redbox and in stores may be hurting Panda 2‘s performance.
Said Greenfield:
“We found it quite interesting that at the same time Panda 2 retail sales are significantly underperforming on [disc], it was the No.1 DVD rental at Redbox for the week ended Dec. 20 and the No. 2 Blu-ray title,”
Greenfield also believes that Redbox’s access to new releases should be delayed to at least the same time as transactional video-on-demand, and possible even longer:
“[It is] quite odd to enable physical rental at $1.29/night [at Redbox], but not enable a digital rental on iTunes or Amazon for $3.99 (standard definition) or .
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99 (high definition) . . . If renting is pressuring retail sales, Redbox rentals should be delayed for the same length of time, if not longer than [transactional VOD].”
What do you think, Insiders? Is Redbox hurting Panda 2 sell-through, and should such titles be delayed for the kiosk operator?
(via Home Media Magazine)
wouldnt spend more than a couple dollars to watch it, didnt like the first one and doubt this one would be any better
Maybe people didn’t want to spend the $75 or so to take their kids to the movie and they’re just renting it to see if it is worth buying??? Maybe redbox will bypass the 28 day (or longer) delay if they start that crap up again???
I’m all for companies making a profit. I own my own business and love making a good profit. But that doesn’t mean I have to support businesses (read hollywood) paying actors 20 million a pop to either act or do voice-overs. I’ll spend my money elsewhere.
It doesn’t matter if its a year delay, I’m not buying the movie, period.
Sheesh! Again with the analysts? I really want to meet these no-nothings that constantly try to convince us to what we want and what we have to do to get it.
WB is going through a similar issue. I wonder if they use the same analysts?
You can practically smell the desperation in these so-called reports.
Analysts translation: Nobody’s buying the crap we are putting out, what crazy thing should we try now?
So they continue to flop around helplessly searching for anything other than the real answer from the actual customers…
Why buy when it is not a GREAT movie and my child is only going to watch it 1-2 times anyway?
If you sell 1 at $4.95. and RedBox sell’s 10 at $1.20. Put 2 and 2 together.
I think the movie probably just sucks (as most animated sequels do) and people don’t want to buy a movie they will hate. Rent first and if you like it, then buy.
These analyst will say and do anything to kill a good thing. All movies should be available for rent the same day for retail sales. I’d rather rent a movie before purchasing, in case I don’t like it. I hate buying a movie that’s not worth my money.
I’d say 1 out of every 100 movies that come out that I want to rent or buy or ones I want to buy right when they come out. I have always ignored online for high prices then for low quality for rentals. If they decide to add the windows fine, but they should then offer decent terms and offer up all titles to Redbox after 60 days or whatever it is. I’m still not gonna change my ways. If I think something is really good I will go to the theatre and then usually buy if I really liked it. Other than that I will wait to rent because I don’t want to blind buy, so if they want me to wait a few months to make money from people who don’t want to wait, that’s fine, I’ll enjoy the amazon discounts for no longer being a new release. Thank You. Happy New Year. I’m Patient.
I think it is quite obvious that releasing the movie for rental the same day it goes on sale will hurt the overall sales for that dvd. 99% of movies released are 1 time viewing and not worth seeing a second time or owning. The only exception are the children’s movies. A child will watch a movie over and over again. Kung Fu Panda 1 and 2 were not good movies(based on my granchidren’s opinion). Renting them makes sense to see if it is worth buying.
Studios should have right to make a profit on their movies. Although I do not support the 28 delay I understand it. I do not mind waiting for a new release. If I want it bad enough I go to Family Video.
Definition of new release: The day when I can rent it.
Hmmm. Maybe, just maybe, sales of the DVD is being affected by the Kung Fu PandaTV series that is being broadcast daily.
For free.
And is actually better than the movie, especially the writing.
Just a thought.
No, I don’t think redbox is hurting the sales. If it was an adult movie I would say it’s possible. But a kid won’t watch a movie just once, so a parent, like myself, won’t rent the movie, unless its to see if the kid is interested enough to buy it. So if anything, that should drive the sales up, not down.
Hollywood puts out very few movies worth buying anyway, and the prices that
that ask for them hurts them more than anything else.
Hollywood puts out very few movies worth buying anyway, and the prices
that they ask for them hurts them more than anything else.
Funny thing. During the great DVD boom of the 2000’s, Netflix and Blockbuster were both widely used. Maybe BB moreso. Didn’t seem to have hurt DVD sales at all.
A little note to these analysts and their clients/readers. The answer would appear to be very simple. A poor economy, with people having far less disposable income. Who now rent far more then purchase.
I suppose it’s far easier to make up “Boogeymen”, though.