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UltraViolet is all fine and dandy, says one analyst, but the studios need to set up a pre-DVD/BD electronic sell-through window if they really want to get consumers buying again.

BTIG analyst Richard Greenfield, long a proponent of delayed new release windows, thinks that an electronic sell-through only window lasting as long as four weeks would be a success for Hollywood. Greenfield believes that the studios should charge $10 for the privilege of owning a digital copy of a movie a month before its release on physical media. Says Greenfield:

“Even if more retailers, beyond Warner-owned Flixster come on-board to support Ultraviolet (still a big ‘if’), we believe the studios will need to shift the windowing of electronic sellthrough (EST) to at least two weeks, if not four weeks ahead of DVD/Blu-ray,”

Is this the answer, Insiders? Will consumers really jump at the opportunity to pay ten bucks to own a movie a few weeks before it comes out on disc and even more weeks before it comes to Redbox (as Greenfield desires)?
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(via Home Media Magazine)

12 Responses to “Analyst: Hollywood Should Create Digital-only Window for New Releases”

  1. Member [Join Now]
    Alan Smithee [8traxrule]

    That’s one of the dumbest things I’ve ever heard. Yes, “get consumers buying again” with crappy downloads before they’re available on high-quality discs.

    One thing that’s turned me off to buying discs recently is those ECO-CASES! Yes, I want to store my discs in a case with holes cut in it!

  2. Visitor [Join Now]
    Db [visitor]

    I’m sure there is a market here, but not for consumers like me who rather watch HD content on their HDTV in full surround sound. Bluray is my format of choice and would only consider a digital copy that compares or surpasses Bluray. My vote would be MKV, but I doubt the big studios would ever consider such a move.

  3. Visitor [Join Now]
    firstlawofnature [visitor]

    Guy likes to be quoted. I bet he googles himself all day.

    • Visitor [Join Now]
      Marshall [visitor]

      It kind of seems like that. “What’s the dumbest thing I can say” .. “wow, people are still quoting me as an expert”

  4. Visitor [Join Now]
    Marshall [visitor]

    I’ve always tried to be polite and open minded but I think that “analyst” is perhaps the most ignorant person I’ve heard from. Now he wants a delay window on actual sales, the thing the studios want most? Does he just not want us to see the movies?

  5. Visitor [Join Now]
    2012 [visitor]

    Wow, seems to be a bunch of old farts hear that can’t get over DVDs. Hate to tell you all but DVDs and Blu-rays are dead. You can easily download a full blue-ray movie in less than two hours and it is only going to get quicker as download speeds increase and bandwidth gets cheaper.

    Take the time to visit a torrent site that has full blu-ray DVDs and see how people are doing it now.

    You are all probably scared of roku and boxee boxes too… lol… too funny

    • Member [Join Now]
      Alan Smithee [8traxrule]

      REALLY now- I’m not ‘scared’ of any of this stuff, in fact I have one of the first TVs with internet apps which lets me get movies from a number of online sources including Vudu and Netflix. Vudu has impressive quality for what it is, but it STILL has visible compression artifacts that aren’t there on Blu-Ray discs. Plus while it’s a good model for watching a movie once, I would never ‘buy’ a movie through Vudu since you’re restricted to watching it only on your device (you can’t bring it to someone’s house for example) and it can be taken off-line any time for any reason. This already happened 2 years ago when Vudu removed all their porn titles when they were bought out by Wal-Mart. Besides that, streaming video still cannot produce a picture at 30 frames per second, which has been the standard frame rate for video. This is fine for movies, but anything that was shot on video is at a slower frame rate.

      I’ve visited my share of torrent sites too. Ignoring their legal status, just consider that I’ve RARELY found “full DVDs” for download- most of the time they’re COMPRESSED into smaller formats, which of course results in more video compression and the loss of the multi-channel audio tracks. That’s assuming they’re even taken from legitimate copies- I’ve seen many that were shot off a theater screen with a camera and the quality of those is laughable.

      I think YOU dear “visitor” probably have not purchased any movies, rather you probably have illegally downloaded them all and have them either on a hard drive (which if it breaks, you can kiss them all goodbye) or on burned discs that aren’t the same quality as legitimate discs (or that of properly copied discs, if you want to play devil’s advocate.) I doubt those who’ve made a habit of illegally downloading are going to suddenly PAY for legal downloads, especially if they’re at the same price as a regular disc which most I’ve seen available are.

    • Visitor [Join Now]
      firstlawofnature [visitor]

      If no one pays for movies in the future how will they be made?

    • Visitor [Join Now]
      Marshall [visitor]

      It’s not that we are afraid, we just want choices. A digital only window only inhibits buying physical media. If someone wants to buy let them choose the format. Reading retention fail Mr. 2012